Project
Brand identity, packaging, and web design for a luxury DTC jewelry house.
Client
Veronica Sheryl, Founder of Sherry’s Aura
Overview
Sheryl approached me with a clear vision: to create a jewelry brand that felt personal, poetic, and deeply rooted in emotional meaning. She wanted to build something that carried quiet luxury rather than loud glamour, a brand that spoke softly yet resonated deeply with the women the brand aimed to empower.
The client brought an initial color palette and a request for an elephant to appear within the logo as a subtle, almost hidden motif. This became the emotional anchor for the identity, guiding the creation of a mark that holds symbolism without losing its quiet, graceful presence.
The Signature..
The identity began with a hand-drawn wordmark, created to feel personal, expressive, and quietly refined. From this, the intertwined S and H were distilled into a monogram, forming a subtle elephant motif that introduced symbolism through form rather than illustration. Together, the wordmark and monogram became the foundation of the brand’s visual language and the starting point for every application that followed.
The Digital Expansion
By defining a distinct photography language, the brand’s digital presence was shaped with the same restraint and intention as its physical expressions. This approach allowed the creation of a recognizable template for social media and other digital touchpoints, ensuring consistency across marketing
while letting the jewelry remain the focus.
The Signature Lockup
The monogram was refined into a composed lockup for formal applications. This version is used where clarity, balance, and restraint take precedence,allowing the brand to express quiet luxury through a minimal, typographic presence.
